Episode 72 | Deborah Senior - Building Your Personal Brand

Introducing our guest:

Deborah Senior is a dynamic talent whose background spans Canada’s leading oil & gas, retail, and marketing sectors including Suncor, Hudson’s Bay, and Nielsen. While her focus is on brand strategy, loyalty programs and consumer research, Deborah’s creativity and expertise lie in her ability to harness the power of effective branding.

Her career, however, started in the non-profit sector. She headed an international youth NGO, Policy Advisor at the Institute for Media, Policy and Civil Society (IMPACS) and is a former Trustee at the Laidlaw Foundation. Throughout all of her roles, her key contribution continues to be incorporating marginalized voices into civic and social structures.


Topics discussed:

Should you blend your personal brand and your professional brand?

What your logo says when you aren't in the room?

What do people say about your business when you aren't in the room?

Social Media:

Your social media posts reflect your values.

Social media doesn't need to be instant. Schedule your posts. Review them before posting. 

Ask: Why am I posting this? What is my intention behind it?


What do you need your website to do? What is the purpose of your website? 

Answer those questions and then do it the best, cleanest, shortest way possible.

Personal Style - Every aspect of your physical identity is branded.

Links mentioned:

Brand Ambition















Episode 71 | Maureen Towns - When Mental Health Issues Hit Home

January can be a very bleak month for many people. The days are shorter physically and emotionally we feel the effects of the lack of sunshine. Christmas is over. And those New Year’s resolutions you made? Well, we hope you’ve been making progress on them!

Last week we talked about self-care. If you didn’t get a chance to listen to it you can find it here.

This week our focus is on mental health. Our guest, Maureen Towns, shares her painful story of the journey she found herself on when three of her children, began to exhibit mental health issues in their teens. Maureen dealt with a mother’s worst fears for her children. She dealt with issues like a child living on the street, addictions, self-harm, culminating with one son having a psychotic break. It took several years to get her children diagnosed and to start getting the help they all needed.

And of course, she was processing her own feelings as a parent. Maureen had to face her own sense of failure and inadequacy during this time. Did she do something wrong? Was she to blame in some way? Every mother knows that feeling!

Maureen helps others by sharing her experience as a health care provider, a patient, and parent who experienced the challenges of ‘the system’. She now works as a Bounce Back expert. Maureen studies and teaches parents how to integrate resiliency principles into their own lives and their parenting. As a lifelong student of resilience, Maureen integrates resiliency principles into her work with overwhelmed parents to help them and their kids.

Our favourite quote from this episode:

Self-care is about doing what brings you joy. It’s not about nails.

Here are some suggestions for you based on this episode:

1. If you are struggling with mental health challenges in your family, visit Maureen’s website and reach out to her.

2. If someone in your network is facing difficulties and are parenting kids who are facing mental health issues please forward this newsletter to them so they can find some hope through Maureen’s story

3. When you see a young person on the street, remember the connection between serious mental illness and homelessness. Support organizations that support at risk youth.

4. Don’t put more effort into someone else’s sobriety than they are. Get support if you need it. Check out Al-Anon.

Take care of yourself!

Episode 70 | Practical Ways to Practice Self-Care

Did you know one of the most used words in 2017 was 'hustle'? We live in a world that values the hustle. Taking time for ourselves feels like slacking off.

On this episode we want to Reframe Self-Care. Here are some reasons that self-care is important:

Self-care prevents burnout

We’ve all been there - you push yourself to the point that you can’t take anymore so you just give up. Self care helps you avoid getting to that point. Self care reduces the negative effects of stress: A small amount of stress can serve a purpose, but after a while, it just breaks down your mind and body. Taking care of yourself means keeping your stress from taking over so you can function at full capacity.

Self-care helps you refocus

When Jo-Anne was stuck on a complicated math problem in school, her teacher would suggest walking away and coming back—taking a break, basically. Breaks are the epitome of self care, and studies show they’re great for helping you perform better.

Self-care is reminding yourself that YOU matter.

It is a way of valuing yourself. Not just a way of getting more done. In other words, self care is not a reward. It’s part of the process. Sometimes we get so used to “rewarding ourselves” with lunch or even a trip to the bathroom, though, that we forget exactly what it means to take care of ourselves.

January can be a difficult month for many people. We need to lighten up the pressure we put on ourselves and show ourselves some love. And show other people some love as well. Tune in to our episode this week for some practical ways you can take care of yourself. And, when you hear someone talking about how unmotivated they feel direct them to our podcast!