Episode 72 | Deborah Senior - Building Your Personal Brand

Introducing our guest:

Deborah Senior is a dynamic talent whose background spans Canada’s leading oil & gas, retail, and marketing sectors including Suncor, Hudson’s Bay, and Nielsen. While her focus is on brand strategy, loyalty programs and consumer research, Deborah’s creativity and expertise lie in her ability to harness the power of effective branding.

Her career, however, started in the non-profit sector. She headed an international youth NGO, Policy Advisor at the Institute for Media, Policy and Civil Society (IMPACS) and is a former Trustee at the Laidlaw Foundation. Throughout all of her roles, her key contribution continues to be incorporating marginalized voices into civic and social structures.


Topics discussed:

Should you blend your personal brand and your professional brand?

What your logo says when you aren't in the room?

What do people say about your business when you aren't in the room?

Social Media:

Your social media posts reflect your values.

Social media doesn't need to be instant. Schedule your posts. Review them before posting. 

Ask: Why am I posting this? What is my intention behind it?


What do you need your website to do? What is the purpose of your website? 

Answer those questions and then do it the best, cleanest, shortest way possible.

Personal Style - Every aspect of your physical identity is branded.

Links mentioned:

Brand Ambition















Episode 59 | Ashley Keefe Interview on Yoga, Entrepreneurship and Leadership

Our guest this week started reframing her life early in her career! Ashley’s entrepreneurial journey started with a dream to create a space where people could come to strengthen their minds and bodies, share a sense of community and leave feeling their best. At twenty years old, while completing her business degree, she started working in the fitness world including personal training and teaching a variety of different fitness disciplines. After finishing school, like many, she began working in the corporate world and quickly realized the 9 to 5 life wasn’t for her! But it was when she took her first yoga training in 2007 that she knew right away what she wanted to do. She knew she could help people by sharing the physical and mental benefits she was receiving from her own yoga practice with others. Since then, she has completed thousands of hours of training in yoga, meditation, anatomy, fitness, leadership, and business. She has invested in and consulted other yoga studios both in Canada and the US and has mentored over twenty students that went on to be teachers and leaders in the community.

At the age of twenty-two she decided she wanted to start her own business. And at twenty-four that dream was actualized when she opened her yoga studio! We discuss the learning curve that she encountered as a young woman starting a business. Ashley talks about how her own yoga practice helped her to keep showing up even when it was uncomfortable.

A word of wisdom we are taking away is:

Your business growth will always match your personal growth

In this episode, we cover a lot of ground. We talk about body image, self-confidence and some of the barriers people have when it comes to yoga. If you have ever considered going to a yoga studio but social media images of perfect bodies effortlessly holding extremely difficult poses scares you away, you’ll love Ashley’s experience with yoga. Ashley explains how yoga can help increase mobility and flexibility as well as the well-known mental and spiritual benefits.

If you are interested in starting your own business, Ashley is hosting a free online summit called The Entrepreneurial Adventure Guide. Click on the image for more details.

Reflecting on this episode reminded us the overlap between personal development, business development and leadership development. When you are focused on any of these areas there is a ripple effect in the other two. If you would like to connect with Ashley you can email her at or find her on Instagram @ashelytkeefe.

Episode 33 | How well do you know us?

We know we get to talk about our thoughts on various topics each week. And while you may know our opinions, do you know who we are? We decided it would be fun to interview each other. This week Jo-Anne is interviewing Sandy and finding out a little bit about her background.

Of course 30 minutes isn't enough time so pay attention to our social media feeds this week for more details. If you have any questions specifically for Sandy feel free to post them on Instagram or Facebook.

If a picture is worth a thousand words, this picture should tell you a lot about Sandy! Give her a photo booth and some probs - don't forget the crown - and she is set!

"I did let other people have a turn, honest." - Sandy 

"I did let other people have a turn, honest." - Sandy 

Here are some of the things that Sandy mentioned in her interview:

Refuse to Choose by Barbara Sher. This book really helped Sandy understand that she is just not wired to do one thing for the rest of her life.  If you are doing any vocational soul searching check it out!

Gift from the Sea by Anne Morrow Lindbergh  Sandy has read this book almost every summer since she discovered it 20 years ago.  It is over 50 years old and so full of timeless wisdom for women. Be warned you will want to go live in a beach house after reading it.

My Dinner with Andre - Sandy’s favourite movie. Released in 1981 this philosophical conversation between two acquaintances over dinner challenged me to think about life differently.  Plus I love a good conversation and this move is like eavesdropping on a very interesting evening.

Sandy has used Simon Sinek's Start with Why process to determine her why. It is: To encourage others to live truthfully so that we can heal the world. This sums up several thinks about her. At the heart of her work is a desire to encourage people. She values truth and honesty and helps her clients think about their choices and opportunities for growth by getting honest about what they really want. And she believe we are all connected. The healthier we are as individuals the more likely we will be able to bring healing to a divided and hurting world. If you are curious about your why - get in touch with Sandy. She has a special price available for Life Reframers.  

Here is where you can connect with Sandy. Please join her community.

Visit her website. Check it frequently - She is always adding something new. While you are there sign up for her newsletter. 

She loves Instagram and posts frequently.  Twitter is where she drops in to share her opinions And occasionally you will find her on Facebook.  

Thanks for listening! 

Episode 25 | Feelings, Nothing More Than Feelings

Our latest episode is now available above and on iTunes. If you are enjoying our podcast please take a moment and rate it on iTunes. The reason we ask is because iTunes uses those ratings as part of their algorithm and it affects where Reframe Your Life appears when people are searching for podcasts. The more ratings, the higher we move up the list. So, it would help us get the word out and build our following. Thanks!

This week we talked about emotions and do we have a lot of feelings about the topic. We will be discussing more of our episode on Instagram and Facebook so make sure to follow us there! 

We know this time of year is full (a great word Jo-Anne introduced us to on our last episode) so this post is short. Enjoy our discussion this week! And make sure to watch the video below. It will make you smile.

If you would like to download a list of feelings and categories it is here.